San Diego, CA August 15, 2004 -- Have you ever faced the wrath of an angry boss or spouse the morning after a night out because your hangover rendered you incapable of accomplishing anything more challenging than leaving a crater-sized imprint of your trashed body in the sofa cushions?

Most of us have been there. We're human. Sometimes we overdo it. Unfortunately society and the medical community still see us as oafish louts, thoroughly deserving of the wretched consequences of our "self-inflicted" punishment.

A new dietary supplement called Rebound (www.reboundhangover.com) may significantly moderate the adverse effects of alcohol to help drinkers recover more quickly. It works by helping to regulate the build-up of acetaldehyde, the most toxic metabolite of alcohol, enabling the liver to function more efficiently.

Typically, the overload of acetaldehyde and other toxins coursing through your system after a few cocktails demand that you "sleep it off". Your body needs the time to cleanse itself and is appropriating all of your available energy to get the job done.

At this point a long nap seems like a good idea, a quick death, even better.

Rebound may help you bounce back.

Some users have reported taking two of the little purple pills between two alcoholic drinks, then switching to water or other non-alcoholic beverage to help flush the booze, and actually returning to normal function--without feeling the need to "sleep it off".

Not everyone is a fan of hangover prevention. "It gives a false sense of security," says Pam McCracken of the Center of Drug and Alcohol Education at Colorado State University. "People think they can drink more with less risk."

Yet a study by the Department of Psychology at USC found that hangovers were not a link between personality and drinking disorders. Wendy Slutske, associate professor of psychology at the University of Missouri-Columbia, agrees, "It (hangover) doesn't seem to be the sort of deterrent you would think, she says.

Dr. Jeff Wiese, author of The Alcohol Hangover, published by the American College of Physicians says, "The successful treatment of hangovers could actually mitigate total alcohol consumption."

"If hangovers were a genuine deterrent to drinking there would be a lot of empty bars around the world, says Patrick Cochrane, CEO of Dynamarketing Group Inc., the San Diego, Calif. makers of the new supplement. "Considering that most people get a hangover from as few as two or three drinks, and the majority of hangover-related absenteeism and workplace accidents are caused by light to moderate drinkers, it's time we reconsidered our perceptions about responsible social drinking."

Rebound Hangover Formula sells for $6.79 for a box of 24 pills at www.reboundhangover.com, and is scheduled to arrive in retail stores across the U.S. by the end of the year.

ABOUT DYNAMARKETING GROUP
Dynamarketing Group Inc. is a California-based nutrisupplement company committed to helping adults level the playing field between the detrimental health and socioeconomic effects of alcohol use and the enjoyment of responsible social drinking.

Contact: Patrick Cochrane of Dynamarketing Group Inc., 858-613-0847

Reporters note: Take the REBOUND Challenge. Details available at www.reboundhangover.com/challenge

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